Strengthening of a trend of development in Russia of internet marketing and, as a result, increase of relevance of carrying out highly professional marketing researches in the web environment has been considered. The article is aimed at identification of methodological specifics of a marketing research of Internet users, development of its concept. The stated goal is achieved by means of the solution of the following tasks: the analysis and systematization of the goals of the marketing research of the Internet users; identification and systematization of the empirical indicators, which are necessary for the research of the Internet users; the analysis and systematization of methods, techniques, the technician and procedures of a research of empirical indicators, including, special services, corresponding to methods of collecting primary empirical data in the web environment. The analysis of such methods of the marketing empirical research of the Internet users as a usability testing, an online experiment, a game experiment, a usability experiment, online questioning, online interviewing, including an individual deep online interview, a group deep online interview (online focus group), the content analysis of web messages of consumers, the analysis of traces, including analysis of site statistics, has been presented. Meanwhile, the attention is focused on observance of the necessity of full subordination of each of the presented techniques to the methodological principles of the corresponding basic method, which derivative it is, because violation of the specified requirement leads to inevitable vulgarization of scientific methodology of carrying out an empirical research and obtaining incorrect data. From the point of view of the author, an application by the marketing analyst of the concept of a research and research tools, presented in the article, in the course of the organization and carrying out market researches of the Internet users allows to obtain information, necessary for creation of effective marketing web communication and also to find and in due time to prevent potential and real communicative failures.

The key trends and obstacles in the development of education in Russia have been considered in the article. It has been shown, that the education system, formed in the previous technological way, does not meet the needs of modern society. The main modern trend in the development of education is the introduction of digital technologies and in particular the transition from the traditional “classroom” model of learning to online education. This direction is now actively developing abroad and seems prospective in Russia. At the same time, there is a number of obstacles, that significantly inhibit its development. The main one is still not the existing system of recognition of equality of online education to its traditional forms. This problem is typical not only for our country and can be solved at the legislative level by developing the system of legislative regulation and standardization of sphere of education. Another obstacle is the continuing lack of implementation of online technologies in the educational process by educational organizations themselves, due to both the lack of development of the digital infrastructure and the need to train teachers of the new formation, who can work effectively in the digital environment. This problem can be solved by full-scale digitalization of universities with the involvement of both public financing and private investment. The third major obstacle to the full transition to online education is the very low percentage of students, who complete courses successfully. At the same time, opinion polls show, that Russian students themselves are not ready to accept digital education as a full-fledged one. The correction of this situation requires the introduction of technological and organizational solutions in the field of education, aimed at adapting the educational system to the dynamically changing needs of the labor market, individualization of educational trajectories and increasing the involvement of students in the educational process.

 

Owned business management inevitably implies the availability of tools for its implementation. The set of tools for such management is effective, when it can be integrated into the overall system of business processes. The problem lies in the selection of those managerial business processes, where the participation of the owner is necessary. Justification of the definition of such business processes is possible on the basis of systematization and identification of the risks, that must be assumed by the business owner. In theory and practice of management, the focus is on the management of the organization, which is implemented by hired specialists-managers. The role of business owners is rarely seen as an independent activity. Meanwhile, the goals and the role of business owners are far from adequate to the goals and roles of managers. This circumstance makes the problem of ownership business management urgent. Currently, the terms “owner contro”l and “ownership management” are used in literary sources. These terms do not coincide in their meaning. Ownership management includes ownership control and occurs when the owner solves the problems of strategic development. If strategic development goals are not set for any reason, the owner remains to develop a system of ownership control over the current state of the business. Ownership business management should be built on the development and control of the organization's business processes. The owner can not physically control all business processes, and this is not necessary. There is a need to highlight those business processes, that he must control necessarily. In our opinion, the solution of this problem can be built on the basis of an appropriate classification of entrepreneurial risks.

 

Public procurement accounts for a significant share of the country's budget. It is impossible to solve the problem of effective budget spending without establishing a rational and transparent system of public procurement. On the basis of international practice, a system of public procurement has been developed and implemented in the Russian Federation. The relevance of the study of this article is determined by the fact, that a large-scale reform of the practice of public procurement is continued in Russia due to the fact that in January 2014 entered into force a new Federal law dated on April 5, 2013 № 44-FZ “On the contract system in the procurement of goods, works, services for state and municipal needs”. The contract system plays an important system-forming role in Russian society. A free and mutually beneficial economic treaty remains one of the main institutions of the market. For this reason the order of the state and separate types of legal entities forms ecosystem, in which all Russian business develops and under which adapts. One of the fundamental principles of the state procurement policy is the principle of increasing efficiency. Currently the trend of the development of the informal relations, the insufficient level of quality meet the requirements of the society. The existing institutional model of public procurement management in Moscow does not fully ensure in practice the reproduction of the necessary economic and social effects, focusing on economic. The problems of poor quality of procurement management in Moscow require a deep study and evaluation of the necessary level of efficiency of tools to improve economic and social relations in the public sector. The purpose of this article is to develop proposals for improving the mechanism of public procurement. The authors of the article consider the possibility of using blockchain in public procurement. The use of this technology will reduce the time spent on the processing of documentation, reduce the degree of corruption in the process of public procurement, by creating reputational lists available to all participants in this process. In addition, the use of a smart contract allows to minimize the number of intermediaries in the conclusion of public contracts.

The article analyzes the automated information system “Nalog”, which is used by the tax authorities to tackle various problems related to the functions of the Federal tax service. Automation of the processes, carried out by the tax authorities allows to improve the efficiency of the tax system by improving the efficiency and quality of decisions; to improve the efficiency and productivity of tax inspectors; to provide tax inspections at all levels with complete and timely information on changes in tax legislation; to provide reliable data on the counting of taxpayers and on the effectiveness of control over compliance with tax legislation; to improve the quality and efficiency of accounting; to obtain data on the receipt of taxes and other payments to the budget; to analyze the dynamics of the receipt of tax amounts and the possibility of forecasting this dynamics; to reduce the volume of document circulation in paper form. However, the existing architecture of the automated information system “Nalog” was formed more than 10 years ago and during its existence underwent only minor changes. The development of information technologies, including in the field of public administration, as well as significant changes in the system of tax administration determines the relevance of the development of approaches to the modernization of the existing information system of tax authorities. The article proposes the directions and principles of modernization of the automated information system “Nalog”, reveals the main directions of construction of a new automated system and the parameters to control the level of achievement of goals as a result of modernization of the existing system in the following areas: centralization of processing and storage of information of tax authorities; the development of electronic interaction of public administration with taxpayers, the development of information means of interaction with external users; creation of operational and support systems and subsystems of tax administration; results of formation and development of information and analytical system in the activities of tax authorities; automation of administrative and economic activities of tax authorities; social performance criteria.

The article improves theoretical approaches to informational security management in the context of crisis management of enterprises, which include developing an informational security strategy to minimize losses from the effects of the crisis. The main goal of the strategy is to maintain the confidentiality, integrity and availability of information for the implementation of effective crisis management of enterprises. Organizational, engineering and technical support of informational security have been highlighted among the strategic areas. The strategy of organizational support includes the analysis of external and internal threats, the organization of work with employees, the organization of work with documents, the organization of the regime and protection, systematic control. The strategy of engineering and technical support includes the use of technical means of collecting, processing, accumulating and storing confidential information; protection of information; systematic control. Realization of strategic directions will allow enterprises to reduce both possible material losses and maintain competitive advantages and positions in the market. It has been proved, that the management of the socio-economic system of the enterprise should be based on a clear informational and communicational platform. The main factors, responsible for the emergence of a crisis of enterprises have been determined: an undeveloped system of innovative communications, the lack of optimal informational support for crisis management, an effective system of financial diagnostics, and a low level of transfer of manufacture of products technologies. It has been substantiated, that overcoming the crisis phenomena is possible due to the creation, development and support of the innovative infrastructure. Innovative infrastructure will contribute to solving the problems of innovative policy of enterprises in the framework of crisis management. Organizational and functional support of the informational and innovative component of the crisis management of enterprises using communication tools of the innovative infrastructure has been proposed. The main tasks of the innovative infrastructure functioning have been defined.

Currently, a significant number of definitions of terms of different types of economy, including the term «new economy», has been developed, and the content of these definitions is often duplicated or not specific. Vertical and horizontal interrelations of these terms are not often expressed clearly, which reduces the quality of scientific researches in the field of economics and management. The subject of the study is the typology of the term “new economy” and related terms. The purpose of the study is clarification and addition of the typology of the term “new economy” and related terms, as well as to develop their adequate definitions. The hypothesis of the study is based on the fact, that the definitions of the studied terms include duplicate components and classification features or do not contain the necessary components and classification features. Therefore, these definitions can be refined and supplemented on the basis of terminological analysis. Logical-structural methods have been chosen as research methods: terminological analysis, grouping, typology and classification. The major components and classification features of definitions of different types of the economics have been revealed and grouped in the article. Classification features and their combinations have been substantiated. Options for the classifications of different types of economics have been developed and their structure has been justified. The basic and refined definitions of different types of economics have been proposed. The scientific contribution has been provided by the correct choice and use of the empirical base, application of adequate research methods, the substantiation of the author’s typology of terms of different types of economics, allowing to obtain their unambiguous definitions.The results of the study allow to adjust a number of provisions of the economics theory, ensuring the improvement of its terminological apparatus and structure.

The main aspects of development of the international digital trade in modern conditions have been analysed and systematized in the article. Under the influence of new digital technologies more and more companies are involved in international trade, and economic activity within global value chains becomes more and more operated. Impact of digital transformation on the international exchange in the conditions of digital globalization has been estimated. At a new stage of economic globalization development of digital trade becomes an alternative to delay of traditional exchange. The international approaches to classification and measurement of objects of digital trade have been generalized. It has been shown, that cross-border electronic commerce becomes more active, but not less intensively international trade in services on the basis of information and communication technologies also develops. The main challenges, facing multilateral and national regulation of electronic commerce and digital trade in goods and services, have been revealed. It has been established, that ensuring openness of the markets remains one of the major barriers to effective development of cross-border digital trade. The conclusion has also been drawn, that digitalization will lead in the long term to decrease in cost of international trade, and in these conditions, a significant role will be played by small and medium-sized enterprises, actively integrated into global digital platforms. In this regard, countries need to create adequate mechanisms of regulation of foreign trade in digital goods and services. Creation of an effective system of multilateral regulation of the international exchange in the conditions of digitalization is also significant. The main tools of this system should be protection of investments of the companies and creation of an effective system of settlement of investment and trade disputes, but not regulation of rules of access to the market.