Digital advertising as a tool to promote goods or services. Project implementation experience
https://doi.org/10.26425/2658-3445-2019-3-13-21
Abstract
About the Authors
V. V. GodinRussian Federation
Godin Vladimir Viktorovich Doctor of Economic Sciences, Professor
A. E. Terekhova
Russian Federation
Terekhova Anna Evgenievna Candidate of Economic Sciences, Associate Professor
References
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6. Zarrella D. (2014), The Science of Marketing. When to Tweet, What to Post, How to Blog, and Other Proven Strategies [Internet-marketing po nauke. Internet-marketing po nauke. Chto, gde i kogda delat’ dlya polucheniya maksimal’nogo effekta], Mann, Ivanov i Ferber, Мoscow, Russia, 192 p. [In Russian].
Review
For citations:
Godin V.V., Terekhova A.E. Digital advertising as a tool to promote goods or services. Project implementation experience. E-Management. 2019;2(3):13-21. (In Russ.) https://doi.org/10.26425/2658-3445-2019-3-13-21