The article provides a brief overview of the emergence of the legal market of online cinemas in Russia. The paper reveals that the Governments of many countries have a national policy that is aimed at maintaining internal programming on traditional video platforms. Such policies range from licensing, which requires serving the “public interest” and defines rules for the distribution of certain types of content produced domestically, to requiring content distributors to contribute to the financing of the production of domestic content. The authors investigate that during the implementation of these rules, the Russian government decided on the allocation of limited resources. There was also regulation on whether platforms can solely decide what content to offer their users, or whether viewers should also participate directly. The study concludes that the transition from traditional platforms to online distribution can reduce the effectiveness of existing regulatory regimes and deprive traditional platforms of audience and revenue.

The world and Russian experiences of using the Internet prove that today modern information and telecommunications technologies can contain real threats to the violation of fundamental rights and freedoms of citizens, as well as to question the security of society and the state. The only exceptions are progressive or innovative areas related to the provision of new services and the expansion of opportunities for socio-economic development.

As a result of the study, the paper identified four problems of Russian film distribution on digital platforms. The authors chose piracy as the first problem of online cinemas. Pirate sites not only illegally copy content from online movie theaters, but they also create copies of their own services to transfer their servers to another platform in case of blocking. The second problem was highlighted by the requirement for foreign owners. The third problem was highlighted by the high cost of online movie theater subscriptions. The authors consider the fourth problem the lack of financial support from the state.

We live in the world of digital technologies – everyone has a digital phone, television has switched to a digital broadcasting format as it is more noise-immune, digital processes are literally in every household appliance, from the iron to the computer on which this article was written. Digital technologies simplify our lives, some operations performed by humans require large material costs, for example, writing text on a typewriter and computer vary greatly. The gain of the computer is especially evident when editing the test. They brought us comfort – how nice it is when the processor that monitors the temperature in the house increased the heat supply during a cold snap or reduced it in order to save money in the absence of people in the house.

But in order for the digital system to perform this or that action, it needs a command coming from the sensor. It can be a temperature, humidity, pressure sensor. Or maybe a microphone used in voice control systems. All these sensors, without which the operation of a digital system is impossible, give an analog signal that changes its value over time. The digital system is not sensitive to such a signal. It “does not understand” the signal. The problem is solved by ADC (analog-to-digital converters). They have a different structure, varying degrees of complexity, the device, depending on the parameters of the digitized signal. For example, the temperature in the house changes very slowly, even when warming up or when the heating is turned off in frost, the temperature rises or, accordingly, does not fall faster than one degree per hour. The ADC speed requirements for the temperature sensor are very low. Instead, a microphone is used to receive voice commands. In order to distinguish the voices of people and to carry out the commands of some people and not to carry out commands from others, processing of the signal spectrum with a width of kilohertz is required - which means that the signal level will change at a frequency of thousands of times per second. This is a very high demand. The different types of ADCs, their design and application will be discussed in this article.

The article reveals the main ethical problems and contradictions associated with the use of artificial intelligence. The paper reveals the concept of “artificial intelligence”. The authors analyse two areas of ethical problems of artificial intelligence: fundamental ideas about the ethics of artificial intelligent systems and the creation of ethical norms.

The paper investigates the work of world organizations on the development of ethical standards for the use of artificial intelligence: the Institute of Electrical and Electronics Engineers and UNESCO. The study analyses the main difficulties in the implementation of artificial intelligent systems: the attitude of employees to the use of robots in production activities and the automation of processes that affect their work functions and work organization; ethical issues related to retraining and re-certification of employees in connection with the introduction of new software products and robots; ethical issues in reducing staff as a result of the introduction of artificial intelligence and automation of production and business processes; ethical problems of the processing of personal data of employees, including assessments of their psychological and physical condition, personal qualities and character traits, values  and beliefs by specialized programs based on artificial intelligence, as well as tracking the work of employees; ethical contradictions when using special devices and tracking technologies in robotic technology and modern software products, which also extend to the employees interacting with them.

The article considers innovative methods of conducting business activities of an enterprise based on the use of modern information systems, Web technologies, artificial intelligence technologies for creating digital counterparts of an enterprise, managing business processes and managing technical parameters of production. The introduction of innovations at the enterprises of the agro-industrial complex is due to the established stable system of distribution of new technologies based on modern scientific base, programs to support small-scale enterprises and their positioning in the market, for the purpose of developing regional structures, creation of specialized subcomplexes in the structure of processing enterprises, for example, in the food industry enterprises, where the introduction of innovations is associated with lower financial costsThe author gives the introduction of innovations in the implementation of digitalization measures at low-power enterprises on the basis of the development of measurement and computing complexes containing unified automation tools with a wide range of applications, modern software products for collecting and processing data on the progress of the technological process and generating

alarms, as well as diagnostic systems and instructions for the installation of equipment, operating both independently and managed through cloud servers.

The paper proposes the measuring and computing complex for monitoring and regulating the parameters of complex processes for monitoring and regulating the parameters of small-scale food production enterprises, shows methods for predicting the properties of products with specified characteristics.

The study determines the positive directions of digitalization that ensure the competitiveness and economic development of the enterprises of the agro-industrial complex.

A comprehensive study of digitalization is of fundamental importance for the development of the national economic system – an assessment of the features of the development of the digital economy in the regions of the Russian Federation. In order to identify the competitiveness of Russian Federation in terms of digitalization, the authors performed international comparisons on the values of various digitalization indices. In order to study the level of development of the digital economy in the regional context, the authors formed a system of indicators. The article highlights groups of indicators that characterize the readiness of the population, organizations, and public administration. The paper gives the characteristics of the fluctuation of the values of indicators that characterize the level of development of the digital economy in the subjects. According to the results of comparing the indicators that characterize the readiness for the digital economy in the federal districts in 2018 with the average Russian value, the authors identified the leading and lagging federal districts. The study performed the ranking of federal districts according to the values of indicators characterizing the development of the digital economy, as a result of which, received conclusions regarding the uniformity of the development of the considered components of the digital economy. The paper systematizes recommendations for the implementation of multidimensional groupings of regions both in individual areas and in the entire set of indicators proposed for analysis. Based on the results of grouping by the method of cluster analysis, the authors formulate key conclusions for groups of subjects of the Russian Federation.

The analysis made it possible to see not only the differentiation of the subjects of Russian Federation in terms of the level of development of the digital economy, but also the “weak points” of digitalization in different regions. The results obtained in the study can be useful for statisticians and economists when conducting research on the degree of informatization of the population and the economy both in the country as a whole and in its territories.

The area of research presented in the article are digital platforms. The platform approach, the platform economy, which primarily ensures the interaction of market participants, is gaining an increasing number of participants and is becoming more widespread in various industries: from trade to the hotel business and education.

The article analyses the impact of the platform approach on the business model of the organization, namely, on the ability to create consumer value and deliver it to its customers, using the advantages of this approach. The ongoing transformation is more based on information technology, human capital, analytical decision-making tools, and business process flexibility. The paper also analyses the experience related to the implementation of the platforms in various countries and organizations.

The study gives a possible business model of a platform organization and a University that has implemented platform solutions. The authors note that the mistakes made during the implementation of the platform are mostly due to the human factor: employees may not be ready for changes or are not technically educated enough. The indifference of managers also plays a role, because the risks arising from this are neutralized worse than others. To reduce the risks, the authors defined the directions of further research.

The emergence of branding as one of the areas of business has helped to draw the attention of management to the need to give a product or service an emotional reinforcement, a certain factor, working with the subconscious of the consumer. Scientists have experimentally found out that a person’s connection with a product is much stronger if it is based not only on conditionally rational judgments about it, but also on the sensory perception of the brand, the emotional attitude to the company that offers this product.

This article is devoted to the study of the brand as the basis for the existence of the added value of the product, which brings the buyer additional satisfaction of certain needs, which may not even be directly related to the tasks potentially solved by the purchased product. In the course of writing the article, the author collected and structured the theorists ‘ ideas about the essence of the brand and its elements, which can be managed by a brand manager within the framework of working with the product. The paper considers the brand as one of the key factors influencing the final price of the product on the shelf, from the aspect of the real costs accompanying its construction, development and maintenance, as well as from the subjective benefits received by the consumer from contact with it. The author of the article provides examples of cases of real companies related to building a brand and its strong influence on the value that the final product carries.

Poverty – prosperity leap debates have been rising steeply across the globe in recent decades. Taking Taiwan with its Li Kwohting’s legacies as a good illustration how the agrarian-based colony turned into the ‘Silicon Island’ for a comparatively small period the authors analyse the man-made policies on making the ‘Taiwan’s Economic Miracle’. The article studies a ‘twilight zone’ within the gap as well as both the prerequisites and outcomes of the ‘Taiwan’s Godfather of Technology’ stewardship. The paper also considers the factors which determine the rapid growth of Taiwan.

Despite the almost universal characteristics of the East Asia countries, differences between them remain substantial. This circumstance gives the authors a room for speculations over the reasons of one country becoming the world leaders. The authors use the ‘Four Asian Tigers’ as Hong Kong, Singapore, South Korea and Taiwan for comparison. China is also included in the comparative analysis for better understanding. The study showed that the success phenomenon of the country is being determined in the national cultural context, inside of which the economy develops. The Geert Hofstede’s Six Cultural Dimensions model was utilized for employing the indexes as follows: Power Distance, Collectivism vs. Individualism, Uncertainty Avoidance Index, Femininity vs.

Masculinity, Short-Term vs. Long-Term Orientation and Restraint vs. Indulgence. The cultural dimensions typology of the Geert Hofstede helped to explain the national predominance for this or that economic and political initiatives of the government, the comparison showed that the core of nation’s prosperity development mechanisms is incorporated in the Taiwanese cultural code.

The economy is changing dramatically under the influence of emerging markets, accelerated growth of new technologies, sustainable development policies and changing consumer preferences. New business models are emerging in many sectors of the economy and production. The automotive industry and the transport sector are no exception. New trends and a more personal approach to the consumer, digital products and services require a rethink of marketing activities in the automotive industry. Automakers are entering into partnerships with technology companies to increase customer loyalty and expand their list of familiar scenarios and ways of using transport.

A mobility  ecosystem  is being  formed  all  over  the  world. And  this  ecosystem  is more  than  just  “Automotive  Industry  2.0”. To become a leader in the new landscape, you will need to fight with a large number of new players, many of whom do not have the traditional automotive experience and integration of various capabilities. It will be important for traditional automakers and suppliers, as well as new entrants, to adopt an ecosystem mindset.

As digital technologies change the traditional boundaries of the industry, many are betting that the automotive ecosystem will be one of the first to develop. But what this will look like in practice, and when a drastic shift in competition will actually, occur can only be cautiously predicted so far.

One of the factors that ensure the company’s success in the market is a properly selected management system. This article is a study of the experience and prospects of implementing “just in time” and related modern management methodologies for Russian companies in a crisis situation caused by the СOVID-19 pandemic and its consequences. The authors suppose that there is a relationship between the use of these methods and a favorable socio-psychological climate in the team. The paper presents the theoretical material and experience ofcompanies belonging to various sectors ofthe economy. The study describes the conclusions based on the results of observation of the offi of the joint-stock company “Tochka”, which successfully applies “just in time”, scrum, agile, holacracy and lean thinking. The article describes the state of the company in the conditions of transition to remote work in connection with the COVID-19 pandemic.
Based on the opinion of the employees obtained during the observation and conversation, the authors of the article suggest that the use of modern elements of the management philosophy allows the joint-stock company to maintain an optimal state of the socio-psychological climate, attracting employees, ensuring high productivity and engagement. Thus, the introduction of the just in time system and methods in modern Russian realities is quite feasible, but it will require signifiant effrts, fiancial investments, high-quality work on personnel selection.