Values stated by the leading russian it companies: business interests and traditions in corporate communication

The active development of digital economy and specifically the IT sphere make it relevant to study the features of corporate communication of relevant companies. It has various forms, including a declaration of organizational values. The purpose of the study is to analyze the set of values declared by the leading Russian IT companies on their official Internet pages. The allocation of the relevant blocks of information made it possible to form a list of values of more than two dozen companies, which are among the largest. Tracing the semantic links among them has reduced it by about half, eliminating repetitions (expressed in different words of the same concepts). These systematized values (the most common of them are innovation, customers, teamwork, responsibility, and technology) have then been grouped into value imperatives (personal, universal, organizational, promising, and consumer), characterized by common ideas. An analysis of their distribution allowed for recording the interest of the IT companies under consideration in a wide range of values, including non-economic ones. When interpreting the results obtained, it was possible to trace the connection of many systematized values with the traditional values of Russian society (the most popular of them are creative work, collectivism, mutual assistance, and mutual respect). The originality of the conducted research lies in documenting the value field of leading Russian IT companies, as well as in finding a satisfactory balance between business interests and traditions in the considered sector of the economy. Despite its innovativeness, the latter contributes to traditional values strengthening in Russia, which is in line with the interests of the state and its society.

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