Research of the concept of polysensory branding and the possibilities of its adaptation to the web communication environment

I. Yu. Aleksandrova

E-Management
E-Management

ISSN 2658-3445 (Print)
ISSN 2686-8407 (Online)

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Aleksandrova I.Yu. Research of the concept of polysensory branding and the possibilities of its adaptation to the web communication environment. E-Management. 2023;6(1):71-80. (In Russ.) https://doi.org/10.26425/2658-3445-2023-6-1-71-80

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ISSN 2658-3445 (Print)
ISSN 2686-8407 (Online)

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