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For citations:

Nikitina V.S. Brand essense: elements and added value. E-Management. 2021;4(1):58-67. (In Russ.) https://doi.org/10.26425/2658-3445-2021-4-1-58-67



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ISSN 2658-3445 (Print)
ISSN 2686-8407 (Online)
State University of Management
Ryazanskii prospect, building 99, office 346 and 345А (The main academic building)
Moscow, 109542, Russian Federation Processing of personal data
supported by NEICON (Elpub lab)