Research on the impact of digital platforms on the business model of an organization
https://doi.org/10.26425/2658-3445-2021-4-1-48-57
Abstract
The area of research presented in the article are digital platforms. The platform approach, the platform economy, which primarily ensures the interaction of market participants, is gaining an increasing number of participants and is becoming more widespread in various industries: from trade to the hotel business and education.
The article analyses the impact of the platform approach on the business model of the organization, namely, on the ability to create consumer value and deliver it to its customers, using the advantages of this approach. The ongoing transformation is more based on information technology, human capital, analytical decision-making tools, and business process flexibility. The paper also analyses the experience related to the implementation of the platforms in various countries and organizations.
The study gives a possible business model of a platform organization and a University that has implemented platform solutions. The authors note that the mistakes made during the implementation of the platform are mostly due to the human factor: employees may not be ready for changes or are not technically educated enough. The indifference of managers also plays a role, because the risks arising from this are neutralized worse than others. To reduce the risks, the authors defined the directions of further research.
About the Authors
A. A. Dashkov
State University of Management
Russian Federation
Russian Federation
Andrey A. Dashkov
Cand. Sci (Techn.), associate professor
E. S. Chernikova
State University of Management
Russian Federation
Russian Federation
Ekaterina S. Chernikova
Graduate student
References
1. Buliga O. (2014), Measures for innovating business models: An empirical study of German SMEs, Springer, Wiesbaden, Germany. https://doi.org/10.1007/978-3-658-05535-6
2. Burtseva K.Yu. (2016), “The modern business model of the University”, Audit and financial analysis, no. 6, pp. 404–408. (In Russian).
3. Frolova L.V. and Kravchenko E.S. (2012), Formation of the business model of the enterprise, Tsentr uchebnoi literatury, Kiev, Ukraine. (In Russian).
4. Gil’yano A.A. and Mozoleva N.V. (2019), “Business models of companies based on digital platforms in the modern economy”, Nauka i obrazovanie: khozyaistvo i ekonomika; predprinimatel’stvo; pravo i upravlenie, no. 12 (115), pp. 7–10. (In Russian).
5. Komarov S.V. and Molodchik A.V. (2018), “Transforming marketing in platform organizations: managing consumer behavior”, PNRPU Social and Economics Bulletin, no. 1, pp. 174–188. (In Russian). https://doi.org/10.15593/2224-9354/2019.1.15
6. Konopatov S.N. and Salienko N.V. (2016), “Platform-based business model analysis”, Scientific Journal NRU ITMO. Series “Economics and Environmental management”, no. 1, pp. 21–32. (In Russian).
7. Osterwalder A. and Pigneur Y. (2011), Business model generation: A handbook for visionaries, game changers, and challengers, translated from English, second edition, Al’pina Pablisher, Moscow, Russia. (In Russian).
8. Serova L.S., Strakhovich E.V. and Churakova I.Yu. (2017), “Multi sided platforms in the evolution of microenterprise business models”, The Manager, no. 4 (68), pp. 53–60. (In Russian).
9. Shabanov A.P. (2018), “Innovative management of digital platforms in the knowledge economy”, Systems of Control, Communication and Security, no. 3, pp. 106–135. (In Russian).
10. Steblyuk I.Yu. (2020), “Typification of platform concepts”, Innovation and Investment, no. 2, pp. 93–96. (In Russian).
11. Uvarov A.Yu., Geibl E. and Dvoretskaya I.V. [et al.] (2019), The challenges and opportunities of the digital transformation of education, edited by A.Yu. Uvarov, I.D. Frumin, Publishing House of the Higher School of Economics, Moscow, Russia. (In Russian)
Review
For citations:
Dashkov A.A., Chernikova E.S. Research on the impact of digital platforms on the business model of an organization. E-Management. 2021;4(1):48-57. (In Russ.) https://doi.org/10.26425/2658-3445-2021-4-1-48-57
Views:
792
Email this article 