Research of digital communications models within organizations and at the state level in the countries-leaders in the use of digital communication technologies

The problems of digital transformation of public administration in Russia in the application to the sphere of communication relations between government structures and business have been considered in the article. The experience of the leading countries in the use of digital communication technologies at the state level in the creation of E-Government in the United States, Great Britain and France has been investigated. At the same time, first, an analysis of the models of internal interpersonal communication in the organizations of these countries has been made, and then the national programs has been adopted in these countries for the digital transformation of public administration have been studied, and the experience of these countries in their implementation is examined. The main goal of the research is to analyze the foreign experience of implementing projects of digitalization in the national economy in order to adapt solutions to the sphere of digital communications in government structures and entrepreneurship in Russia.

Based on the conducted research, the conclusions have been made and recommendations for the successful implementation of the national program of digital transformation of public administration in Russia have been given. In particular, the study has noted that the ground for digital transformation of public administration processes in the leading countries was prepared by previously established traditions and models of interpersonal communication in society. Experience of widespread introduction and use of information and communication technologies for internal communications in organizations, development of e-сommerce and e-advertising have served as the basis in these countries for the development of digital communication channels of government structures and the population. It has been shown, that during the creation of E-Government state reforms were simultaneously carried out to reorganize state structures, training civil servants in the basics of working on a computer and on the Internet.

Based on the results of the research, the recommendations for the successful implementation of the program of digital transformation of the Russian economy have been given. It has been noted, that the main one is the need to reorganize radically the work of state structures in Russia. Without this, the gap between Russia and the leading countries in the field of digital transformation of communication between government structures and business is not possible to overcome, and this may cast doubt on the success of the national program.

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