Priorities for developing regional tourism industry

Tourism industry development plays a key role in the structural transformation of regional economies, especially in the context of declining efficiency of traditional sectors. The Vologda Region has significant but under-realized potential for tourism growth due to its unique combination of cultural heritage and natural resources. The priorities of the Vologda Region tourism industry development as a direction of structural and technological transformation of the region’s economy have been considered. Currently, the region’s tourism potential remains poorly utilized. The purpose of the study is to determine the priorities of tourism in the region in the long term. Achieving this goal required an analysis of tourist demand in the region, a strategic analysis of the industry’s development, as well as promising areas development based on its results. Based on the analysis of statistical data, key trends in tourist demand in the Vologda Region have been identified. Conducting a SWOT analysis allowed to identify potential strategies for implementation. As a promising project, it has been proposed to create a high-tech amusement and recreation park that ensures the growth of tourist traffic based on the synthesis of modern digital technologies and traditions of Russian culture. The scientific novelty of the research lies in strategic directions for developing the region’s industry, which can reduce dependence on external factors and increase tourist flow. The study results can be applied by the authorities to form a regional tourism policy and serve as the basis for further scientific research in the tourism development sphere.

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